Many food brands focus on placing their products on retail shelves and hope that their package design and promotions will incite the shoppers to buy them. These shelves are very expensive "real estate" and if the sales don't materialize quickly, the retailers will remove these products in a heart beat.
Other emerging brands try to ignore retail channels all together and choose to sell their products online and to trades exclusively. They hope the magic of digital marketing will penetrate the clutter and noise of the Internet to bring the shoppers to their eCommerce store. Magic is not cheap and the results are unpredictable.
If you sell really tasty product, nothing is more effective that it's experience. If you don't believe me, watch
how the skepticism of the famous TV Sharks changes when they experience the taste.
Below is the short clip from the latest episode of the Shark Tank tasting beer produced by a startup called Fizzics.
Here is the link to the complete Shark Tank episode were you can witness how the sharks skepticism turned into the funding frenzy.