Retailers finally have caught on to the fact that providing a high-quality consumer experience is critical to maintaining a competitive edge. Now they need to implement technology to help them do it economically.
Retail marketing is about creating Customer Experience in the stores that bring shoppers in and promote increased sales per square foot.
Through an effective retail marketing strategy, retailers must find unique and creative methods to attract consumers to the store and encourage them to purchase its products. As part of their retail marketing strategy, retail stores are turning towards in-store demos or store sampling.
Successful retail stores find that in-store demos and sampling events promote the product and create personal connections with their customers. In-store demos or sampling events assist retail businesses in the following:
As a retailer, if you are looking to introduce experiential marketing, like in-store demos or store sampling events, into your retail marketing strategy mix but are unsure how to go about it, the following article may be of assistance to you. The article sheds some light on the importance and challenges of demos in retail marketing and the use of technology to facilitate the process and workflows economically.
Consumers purchase products that appeal to their senses. When consumers interact with the products through their senses, like touch, taste, smell, and vision, they are more likely to purchase them.
Two thousand shoppers participated In a field study on the effectiveness of in-store store sampling with the following findings:
Many retailers may find introducing new products into their stores challenging. Activating consumer demand for a new product requires a different retail marketing approach from selling the established one. In this case, it is more beneficial for retailers and their vendors to use in-store demos or a sampling approach than price discounts or other methods.
Here are a few reasons in-store demos and sampling events will help you activate a new product in your stores:
CPG brands sell the products at brick-and-mortar stores and are happy to fund in-store promotions. But when a retailer is involved in planning and coordinating an in-store demo or sampling event, time, effort, and manpower are required. Time, effort, and manpower are already limited in most retail organizations before the demo management considerations are imposed. Technology has made such efforts much more efficient with a high level of intelligence and automation.
Demo Management software assists retailers with the following:
Demo Wizard software significantly reduces the instances of cancellations for store sampling events.
In-store sampling is an effective tool for retailers to grow shoppers' traffic, improve customer experience, and increase sales per square foot. When coordinated and planned intelligently, it provides an excellent opportunity for the retailer to interact with customers and earn their loyalty. They offer the retailer a chance to build affinity, get feedback, and strengthen customer relationships.
Demo Wizard software is a fantastic tool that helps retailers, brand ambassadors, and sales executives plan and organize flawless in-store demos or store sampling events at scale. It is affordable, cost-effective, and easy to use.
References
https://www.demo-wizard.com/blogs/are-store-sampling-events-worth-the-cost
https://www.fizz.co.uk/blog/in-store-sampling-for-brands-or-retailers/
https://www.sampler.io/blog/digital-product-sampling-vs-traditional-store-sampling
https://www.treasuredata.com/glossary/retail-marketing/