Fill out the form below to discuss your retail sampling strategy with our experts. Whether you are a CPG Brand or Retailer, we can help you automate your activations.
Brick-and-mortar retailers face intense competition from both physical stores and the growing influence of e-commerce. To survive, stores must offer distinctive, memorable experiences. This is why in-store demos have become a crucial part of retail marketing strategies. Well-executed demos improve customer experience, significantly boosting satisfaction and retention.
Effectively scheduling and coordinating multiple store sampling events can be a logistical challenge, requiring significant time and resources. Production of an effective in-store demo requires an assembly of a virtual team focused on this specific event with members, many from different organizations outside your own: Merchandising Coordinator, Product distributor,
Store Marketing, Brand field marketing, Brand Ambassador,
Store buyer. Store Guests Service, etc.
Each member of the "team" plays a crucial role; a single mistake could lead to a waste of money and a missed opportunity for sales. Even worse, the event could produce a negative experience for the store guests, who would spread the word that your store is not a pleasant place to visit.
In-store demos can go a long way in helping a retailer improve customer experience, thereby boosting customer satisfaction and retention.
Scheduling multiple store sampling events is a logistical challenge. A successful demo requires coordinating a complex virtual team: Merchandising Coordinators, Product Distributors, Brand Field Marketing, and Brand Ambassadors. A single mistake in this chain can lead to wasted budget and missed sales opportunities.
Even worse, the event could produce a negative experience for the store guests, who would spread the word that your store is not a pleasant place to visit.
In-store demos can go a long way in helping a retailer improve customer experience, thereby boosting customer satisfaction and retention.
In-store sampling is a time-tested method for CPG Brands to win new customers and boost sales at a surprisingly low Customer Acquisition Cost (CAC). Furthermore, your chances of securing prime shelf space improve greatly when you offer retailers a well-planned sampling campaign to drive traffic.
Savvy retailers understand the value of customer experience and the role it plays in bringing more shoppers to the stores. Smart retailers understand and appreciate that a brand’s sponsorship of store samplings improves the experience of customers in their stores. Jump-starting initial sales performance with a well-produced and executed in-store demo campaign will position your brand up for a preferential review by the retail buyers and can greatly increase the trial outcome as well as lead to storefront expansion into additional stores.
Demo Wizard software was used by hundreds of brands in different stages of their development to leverage their penetration into traditional retail stores, increase sales, and, in the process, strengthen their relationships with their retail customers.
Demo Wizard software automates the entire lifecycle of an event:
Automated Scheduling: Synchronizes calendars for retailers, vendors, buyers, andbrand ambassadors.
Workflow Automation: Ensures consistent execution at scale across multiple dates,times, and locations.
Payment Management: Automates payments for in-house ambassadors or externaldemo agencies.
Reporting & Analytics: Provides automated reporting to track sales and customerexperiences.
Most importantly, Demo Wizard empowers CPG Brands and Retailers to deliver outstanding customer experiences that drive Word of Mouth Marketing. By eliminating logistical friction, we help you focus on what matters: customer acquisition and retention.
Please fill out the form above to discuss your retail sampling strategy with us!
Demo Wizard is the Ultimate Store Sampling & Demonstration management software for Brick and Mortar Retailers and CPG Vendors.
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