Brick and Mortar stores face competitive challenges to retain and grow customer traffic and to increase sales in retail locations. Organized, consistent and scheduled stream of in store sampling events create inviting customer experience that brings shoppers to the stores more often and keeps them there longer.
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Product Vendors focus on getting their products on the retail shelves…next to the dozens of similar products from their competitors. You know that your product is better, but the consumers may not notice or remember your great packaging or clever printed messages. Nothing sells more effectively than experience. Well planned and executed experiential marketing campaign converts shoppers into customers with low Customer Acquisition Cost (CAC).
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In-store sampling event management agencies play a very critical role in a successful retail marketing strategy. The best performing ones are usually very small businesses because they are very hard to grow without a loss of quality. Their clients rarely appreciate the complexity of managing a seemingly simple business, and the overhead required to recruit, train, manage and retain the best brand ambassadors.
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