Is the high cost of in-store marketing limiting your product's visibility? Demo Wizard is here to change that. Our data-driven software for managing field marketing events for CPG brands streamlines every step of the in-store sampling workflow.
By automating and optimizing event coordination, Demo Wizard helps brand builders and product vendors lower their in-store marketing costs, ensuring your products get the exposure they deserve.
Nothing converts shoppers into paying customers faster than a direct experience with your product. In-store sampling is one of the most effective forms of experiential marketing, allowing consumers to taste, touch, or try your offerings firsthand. By providing this immersive experience, you create lasting impressions and foster brand loyalty.
In-store demos and brand activation campaigns often deliver much better results for customer acquisition costs compared to other retail marketing methods. Demo Wizard can help make these campaigns even more effective by simplifying coordination and management, ultimately boosting your field marketing ROI.
Demo Wizard is data-driven field marketing software designed to help CPG brands reduce the cost of customer acquisition and boost brand awareness in retail stores. By optimizing in-store sampling and event coordination, Demo Wizard enables brands to connect with consumers more effectively and drive meaningful results.
Data from post-demo reports is automatically aggregated and transformed into actionable insights. This helps you schedule more effective events in the right stores, at optimal times, and on the best days of the week. As a result, you'll see an improved average E2P (Experience to Purchase) ratio and a higher return on your marketing investment.
With Demo Wizard's Schedule Maker, emerging brands can effortlessly scale their in-store demos, going from a few per month to hundreds, without needing to hire additional demo coordinators or field marketing managers.
The SUBMIT AVAILABILITY feature eliminates endless calls and emails during event scheduling. Brand ambassadors simply share their availability for assignments, enabling seamless event coordination without the back-and-forth.
The ONLINE REPORTING feature streamlines communication about store traffic, inventory, and customer engagement through a user-friendly, airtight process that saves time and money. It allows brand ambassadors to share detailed insights—including photos, customer comments, and receipts—while focusing on management-defined event specifics. The collected data is easily exported for analysis, helping to plan future campaigns by identifying the best stores, days, and times to promote your products.
The TEAM MANAGEMENT module streamlines field operations by optimizing route planning, which reduces travel time and lowers transportation expenses. This efficiency allows brand ambassadors to focus more on building genuine connections with customers and in-store personnel, ultimately driving better engagement and delivering a superior brand experience.
The BA PAYMENTS module simplifies payment processes by automating payroll and expense tracking to ensure timely and accurate compensation for both employees and contractors. This streamlined approach reduces administrative overhead and frees up resources to grow your brand and enhance customer experiences.
Do your Brand Ambassadors have issues organizing their time? The Demo Wizard’s CALENDAR feature will wow them. Never again will they miss an opportunity to increase their income. It helps brand ambassadors to get more in-store sampling event assignments which allows them to earn more money.
And since we are talking about their money - Demo Wizard keeps tabs on brand ambassadors’ earnings and expenses per event, as well as validation of their attendance. That information, along with the payment status is communicated to the brand ambassadors automatically online and eliminates a need for calling with questions like “how come I was not paid for…?”.
Many leading brands trust Demo Wizard to manage their in-store product demonstration campaigns efficiently and effectively. With Demo Wizard, you can achieve your goals, improve operational efficiency, and drive meaningful results.
See how you can attract more new customers while keeping your acquisition costs in check.
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