Brands like Kerrygold, Cypress Grove Cheese and ProteinH2O use our platform to manage their in-store demo campaigns.
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Nothings converts a shopper into a paying customer faster than a single taste of your product. In store demonstrations produce the best CAC (Customer Acquisition Cost) results, and Demo Wizard schedule maker helps to reduce costs and increase Field Marketing ROI even further. |
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Demo Wizard is an in-store demo management automation platform that helps CPG Brand Builders and Retailers to manage every step in the workflows involved in the production of an effective demo. The schedule maker enables emerging brands to seamlessly scale their field marketing efforts from a few demos a month to hundreds.
Many of today’s well recognized brands achieved spectacular results in a very short time by using the leverage of field marketing. KIND is the poster child of successful field marketing management. |
It was founded in 2004 and now estimated to be worth over 1.5 billion. Yet, you will hardly see their advertising in print, TV or any other media, except digital. Instead you will see KIND brand ambassadors sampling their products in over 150,000 stores in the US.
“Half of my advertising budget is wasted away. Unfortunately I don’t know which half” is the quote attributed to John Wanamaker, Philadelphia retailer and marketing pioneer. Even with the advent of digital advertising it is difficult to measure how ads exposure and clicks translate into actual unit sales. Field Marketing is more effective than any other form of advertising because it can measurably impact sales in a very direct and accountable way. |